The Hefty® EnergyBag® program is proud to take part in a variety of sponsorships. Through collaborations, Hefty® EnergyBag® program collaborators engage with the public and generate awareness for the revolutionary program.
Metropolitan Entertainment & Convention Authority (MECA) Sponsorship
Baseball fans at TD Ameritrade Park Omaha can dispose of previously non-recycled plastics on the concourse – including chip bags, candy bar wrappers and peanut bags – in bins containing Hefty® EnergyBag® bright orange bags.
How does it work? Stadium staff and local haulers collect the bags from Hefty® EnergyBag® bins around the stadium. A local First Star Recycling facility bales the bags and sends them to Systech Environmental Corporation, who then converts the bags and their contents into energy used to produce cement. The Hefty® EnergyBag® program at TD Ameritrade Park Omaha is made possible through a collaborative effort between the Metropolitan Entertainment & Convention Authority (MECA), The Dow Chemical Company (Dow), Reynolds Consumer Products and First Star Recycling.
The program is also underway at the CenturyLink Center Omaha.
2017 and 2017 Earth Day Omaha Sponsorship
Earth Day Omaha is the region's premiere environmental event, featuring educational activities, green information and entertainment for all ages. Thousands of attendees attend the annual celebration, which has over 100 environmental and sustainability exhibitors.
Since 2017, the Hefty® EnergyBag® program has been the Sustainable Sponsor and a presenter at the Earth Day Omaha celebration at Elmwood Park in Omaha.
In 2017, Mayor Jean Stothert of Omaha, Mayor Rita Sanders of Bellevue, Mayor Donald A. Groesser of Ralston, City Councilman Tom Mumgaard of Papillion and City Councilman Kelly Sell of La Vista each spoke on the main stage on behalf of the Hefty® EnergyBag® program to show their support.
In 2018, residents from across the Omaha area visited the Hefty® EnergyBag® booth to learn more about the program. The Dow Chemical Company’s Jon Pyper and Firstar Fiber’s Dale Gubbels took to the main stage for an Earth Day Game Show, which challenged attendees on their recycling and recovery knowledge.
PACK EXPO 2017 Sponsorship
In September 2017, over 30,000 packaging professionals were invited to take part in the Hefty® EnergyBag® program at PACK EXPO 2017. Visitors deposited their plastics – such as wrappers, straws, stir sticks, chip bags, condiment packets and plastic cups, plates and bowls – into one of the many Hefty® EnergyBag® bins located throughout the Las Vegas Convention Center over the three-day conference. Over 150 bags of plastics will be converted into new energy resources at Renewlogy, a company that converts plastic to fuel, demonstrating that currently non-recycled plastics are valuable resources and can be diverted from landfills.
WE16 – the world’s largest conference and career fair for women in engineering and technology which was put on by the Society of Women Engineers in October 2016 – was the first conference to offer the Hefty® EnergyBag® program, a unique collection program designed to convert previously non-recycled plastics into valuable resources.
At the event, a global audience of over 11,000 attendees at all stages of their engineering careers, from young college students to seasoned professionals, were able to experience the Hefty® EnergyBag® program firsthand. Rather than throwing away their candy wrappers, chip bags and other plastics in the trash, participants placed them in bags strategically located throughout the Pennsylvania Convention Center.
The bags were then sent to pyrolysis technology provider Nexus Fuels who tested the quality of the materials and confirmed they could be processed in Nexus Fuels’ commercial unit. Pyrolysis technologies, which are complementary to current mechanical recycling programs, process non-recycled plastics and convert them into high-value resources such as fuels and chemicals.
In two days, WE16 participants diverted over 100 gallons* of previously non-recycled plastics from landfills, taking the first step in making a positive impact on the environment.
*Estimated based on the average density of mixed loose plastics
Circular Economy: Google Hangout
In 2015 Joel Makower, Chairman and Executive Editor of GreenBiz Group Inc., moderated a discussion on the Circular Economy and the Hefty® EnergyBag® Pilot Program in Citrus Heights, California. Panelists included Neil C. Hawkins, Sc.D Corporate Vice President and Chief Sustainability Officer, Dow; Jeff Wooster, Global Sustainability Director, Dow Packaging & Specialty Plastics; and Aron Cramer, BSR President and CEO.