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New Hefty® Money-Back Guarantee Backs "Extra Strong" Black Bags

New Hefty<sup>®</sup> Money-Back Guarantee Backs "Extra Strong" Black Bags

Lake Forest, Ill., March 25, 2014 –The best-selling large black trash bag just got better. Hefty®, a leading player in the Waste Bag category, is excited to share the new Hefty® money-back guarantee. Buy with confidence, Hefty® is ready to handle some trash and back it up in the aisle. 

To reinforce the Hefty® commitment to quality and strength, each package prominently features the Hefty® Guarantee, which will reimburse consumers if they are unsatisfied with their purchase. The guarantee states: “HEFTY® HANDLES IT, GUARANTEED, OR YOUR MONEY BACK” giving every buyer complete confidence in their purchase decision. 

“We stand behind the performance of our products and want to share that confidence with consumers to ease their decision when buying trash bags,” said Jeff Wilkison, Vice President of Marketing, Hefty® Brand.

In addition, an updated package design highlights the most common use for each bag size coupled with a related graphic for an easy visual cue.  Consumers can choose a 30-Gallon Multipurpose bag, 33-Gallon Trash Can Liner or a 39-Gallon Lawn and Leaf bag.  The result is an easier shopping experience, where consumers can quickly make the best purchase decision based on their needs.

The Hefty® money-back guarantee message will be supported with an integrated communications plan. 

Reynolds Consumer Products provides quality household essentials and world-class brands. Hefty® is best known for strong, dependable waste bags; but is also a leader in slider bags, foam plates, and plastic cups.  Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand parchment paper, oven bags, slow cooker liners, and baking cups; and Cut-Rite® wax paper. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in approximately 100 countries throughout the world.  For more information, visit www.Hefty.com.

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