Hefty® Introduces Extra Strong Large Black Trash Bags with White Pine™ Odor Block® Technology
Lake Forest, Ill., May 14, 2014 – Reynolds Consumer Products is excited to launch new Hefty® Extra Strong Large Black Trash Bags with White PineTM Odor Block® Technology. The new bag is the Hefty® brand’s first odor-control, scented, large black trash bag and the only pine-scented bag on the market. These new bags help neutralize odors and feature a scent that is incredibly fresh and clean!
Hefty® has long been a leader in patented odor control technologies, offering popular tall kitchen bags in: Clean Citrus, Lavender Vanilla, Clean Apple, Hawaiian Island, Clean Breeze and Unscented Odor Block® technology. Scents are the fastest-growing segment in the waste bag category, with sales of scented large black bags up over 18% for the latest 52 weeks versus year ago.* With White PineTM scented Odor Block® technology, Hefty® is expanding their expertise into large black trash bags with a meaningful scent.
The introduction of Hefty® Extra Strong with White PineTM Odor Block® technology brings a new, unique scent to the market. “Consumers are looking for effective, odor controlling trash bags with fragrances that enhance their homes. Our pine scent was created to meet that need,” said Jeff Wilkison, VP Marketing, Hefty® Brand Products.
Hefty® Extra Strong Trash Bags with White PineTM Odor Block® technology are tear- and puncture-resistant, and, like all Hefty® large black bags, are covered by the Hefty® Money-back Guarantee. They are available in a 30-Gallon Multipurpose size and are perfect for anything from party clean-up to yard clean-up. The suggested retail price is $8.49 for a 28-count package.
Reynolds Consumer Products provides quality household essentials and world-class brands. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand aluminum bakeware; parchment paper; oven bags; slow cooker liners; and baking cups. Hefty® is best known for strong, dependable waste bags, but is also a leader in slider bags, foam plates, and plastic cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in approximately 100 countries throughout the world. For more information, visit www.Hefty.com.